Category: Startups


Exit strategies: should you have one if you’ve started…

It is necessary for every business owner to have a well-planned exit strategy ready given an emergency exit from the business.

Some people would say, planning exit strategy can just be critical as beginning the company. A well-organized exit strategy will utilize the present state of any business when you decide to sell. It will further considerably decrease the time required for the necessary preparation to dispose of the company.

“You cannot overvalue the necessary to plan and equip. In most celebrated of the errors people ever make, there has occurred this popular theme of poor planning before.



Even though everything may be running fine in the business, you never know when you need to sell your business and move on.

This is where your business strategy comes in.

What is Exit strategies: should you have one if you’ve started a business?

Your exit strategy is your unique plan of how and when you will leave your business. When you’ll sell your company? Or Who you’ll sell it to? And whether or not you’ll still be a part of the business as it moves forward.

An exit strategy for business is a work in process. A well-organized exit strategy holds the command in your hands, and you can maximize the benefits from the sale of your business.

Whether it’s a detailed plan or a summary overview, it is a good idea to have a strategy for exiting your business.

Why? For three key reasons.

Firstly, it gives you a roadmap. How are you going to get there if you don’t know where ‘there’ is? It doesn’t need to be too detailed, but a rough idea can be constructed so you can head in the right direction.

Secondly, your exit strategy can be a compelling motivator to keep going. The daily problems of running a small business are put into perspective when there is an end goal in sight. For me this is a key one because, as the head of your business, your team will look to you to lead them, having this motivating factor can help you inspire the people that are around you.



And the third reason? Money. An exit strategy will make sure you get the best possible price for your company. Being aware of the prospect of selling your business allows you to focus on the activity that will achieve the most significant value at the point you intend to sell.

Adapting your exit strategy

Of course, like all best-laid plans, you may not exit from your business exactly as you thought you would.

The exit plan should be well documented and reviewed every year. It does not need to be the size of war and peace keep the program short and precise. You should discuss your exit plan with your loved ones, professional advisors and critical confidants. A trusted family member or friend should know the location of the exit plan.

You can always take advantage of new opportunities when they come along. Continuous planning will give you something to work towards, exiting your business how and when the time is right for you.


How to make your company scalable

What is company scalability? It is the flexibility of all parts of your operation to grow with the company — this includes things such as accounting as well as marketing provisions, and production and even the telephone system.

Whether you own a company or you’re making first steps to a startup, you most likely think of a bright, successful future. Ambitious persons always reach for the stars. The nearly small idea of a business can grow into a large enterprise. But let us be honest, some concepts have more scalability as well as expansion capacity. Estimate the chances of actual growth while you consider the following points.

Is your business scalable?Just look at your present business. If it is based on the owner’s specific talent or skill, then a scale is more difficult. It can grow within the limits of your stamina and capability. Services offered by experts is a nearly non-scalable field. Now, the skill can be easily be taught. However, quality and training improvement take some time and resources. The genuinely scalable company is the one that maintains low marginal costs while improving revenue. And it efficiently works with less involvement from the company owner.

Partnership: You need to try to build trusted relationships with some other market players. Begining together as implementers of business ideas, you can share experience, talk relevant issues. Outsourcing and collaboration reduce costs and also make time for the company development. Titans of the market selected cooperation. In 2006, Apple and Nike announced a partnership. Items of their union are fitness devices which connect to each other.

Acquisition of Investors: For many investors, the best ideas are scalable. Startups with a high growth potential have sponsors. Even the power players do not trust mere discussion. They believe in a real business plan as well as the financial model. Minimum employees, high profits, and low support are crucial criteria for getting the attention of investors. Which location can you really embrace your product? A bankroll of investors startups which can go worldwide.

Marketing: Do not delay a coherent marketing strategy if you like the business to be a market leader. Your startup has to be seen at once. It is not about advertising campaigns and local promos, which are used to draw customers. It’s all about joining a global market. Access business conferences, join workshops. These places create business networking and produce proper acquaintances in various fields.

The team: You’ve no doubt put know the realization of your small company idea. But a large company can overwhelm an owner. You can not be everywhere and manage everything. Scalable company means you’re less involved in the processes; your role changes more into a top-level supervision.

Create a strong team – Hire the right persons so you can handle scaled business without making the slightest decision. Now, the best structure of a company is streamlined, so that trustworthy people have top positions. As the head of a company, the business owner has to focus on his landmark issues and significant strengths.

Do not let failures to break you down on the path to growth. Instead, try to make it work, just learn the lesson.


Netflix: A Business Case Study

What is Netflix?

Netflix is an app, as well as an internet TV company that provides movie streaming and even has its own popular series. It was founded by Reed Hasting and Marc Randolph in 1997, and its main headquarters is in Los Gatos, California.

Why Was Netflix Created?

Hastings came up with the idea of starting the company Netflix after he was told that he had to pay overdue fees of $40 for not returning the movie Apollo 13 on time. It was originally a website that just rented DVDs in the mail, and customers would pay per rental.

Netflix has done exactly what its founders wanted, it’s completely disrupted the DVD rental market — see this article about the death of Blockbuster.

When Did Netflix Switch to Mainly Internet Streaming?

Netflix launched the well-known subscription and selling service in 1999, two years after it was founded. However, they did not begin streaming movies until the year 2007, which was the beginning of Netflix as we now know it.

Netflix’s Company Finances

The company’s stock is currently being sold for $143.83 and in the year 2013 the company made $4.3 billion in revenues with 48 million worldwide subscribers. By the year 2016 the company had $13.5 billion in assets alone, which an increase of almost $10 billion.

Netflix’s Business Advantages

Netflix is now a brand name that is known worldwide, they created a service that people loved and then they perfected it to create an even bigger customer base. They are the market leaders when it comes to online streaming services for movies and television shows.

Netflix not only carries hundreds of fantastic movies and television shows that satisfy viewers on a daily basis, but they have also come out with their own original shows that viewers can only watch on their service.

They provide the feature of remembering what you were watching and allowing you to pick up where you left off, while also creating recommendations based on what you have already viewed in the past.

Viewers can discover new movies on Netflix easier because Netflix actually makes an effort to know what its viewers like watching. They provide excellent viewer service by paying attention to the movies that their viewers enjoy and basing their recommendations off of them.

Netflix’s Business Disadvantages

Though Netflix has several business perks, things such as price can be one of their business disadvantages. It is now possible for people to stream movies online without ever paying anything.

If a viewer can see the same movie for free somewhere else than they will choose to do that, rather than paying to stream the movie. Of course, there is nothing that Netflix can do about this other than make sure their brand and movie quality is more desirable to viewers.

Hollywood, however, has also used Netflix to its advantage by raising movie prices which in turn decreases the profitability of Netflix. Even though Netflix creates its own series as well, those productions are also very costly.

Productions done by Netflix have to be just as high quality as the popular shows that are commonly seen on television, otherwise, no one will be willing to watch them. Productions like those though, cost a lot of revenue.


Marketing Your Startup: Helpful Strategies

There are tons of approaches various startup companies can go about their digital marketing strategies. Each year, specific marketing strategies become more effective while others become less effective. Be keen on the current strategies so as to get the most out of your financial budget.

Marketing is a vital aspect when it comes to business growth, especially if you are dealing with a new business and you are yet to break even. Your intelligence is put to the test once you start spending your marketing budget considering you do not have a lot to spend.

Every upcoming entrepreneur has to learn economical spending in instances like these. The following are a few strategies that will assist you on how to market your startup.

1. Couple Digital & Offline Marketing

Online marketing may have an upper hand when it comes to business, but never be unmindful of the success that offline marketing can bring to your company. You can benefit a lot by simply Distributing business cards and generating leads at regional networking gatherings.

Find yourself a good print supplier and you’ll have access to a range of marketing materials. Even something as simple as a business card can provide a physical reminder of who you are and what you do. Bobby suggests also having a range of leaflets printed that can be sent to new customers to pass on to their contacts — providing a good way to growth hack your way to success.

Building your presence locally can be the most rewarding way to get a few of your first customers. While you’re at this, don’t put off your digital marketing strategies; find a way to equally incorporate the two so as to get the best of both worlds.

2. Engagement Should Be More Important Than Selling

‘Sell more, grow more’:This is what most aspiring entrepreneurs are taught right before they venture into the real thing. Making a great show of your products is not entirely wrong, but it also pays to make your company gain relevance by taking part in non-business discussions. Thank God for social media. This is the best platform you can use to engage your target audience without necessarily advertising.

Some companies leave positive comments on people’s posts while others share or retweet an individual’s achievement. Basically, show support to your audience and your audience will return the same. Scratch their back, and they’ll scratch yours.

3. Exposure is key

Be aware of places your target audience convenes on a regular basis, be it online or offline. Strategize how you can make your site known into their region. Your content is the best way to engage your audiences, so give them a lot to talk about.

If your company deals with children’s literature, your presence should be centered mostly around schools or parent-teacher functions. The idea is to give a clear outline on what you’re about, your mode of operation and most importantly, what your audience stands to gain by having a close association with you.

4. Put More Emphasis on Distinctiveness Rather Than Expenditure

There’s no point in having all the money in the world when your service is not solving problems in an efficient manner. Having a better product that effectively caters for your customers’ needs supersedes costly market spending that eventually becomes a burden on your part.

The key to effective market penetration is having a high quality product/service that literally sells itself and that offers a unique value proposition.

Don’t rush your company’s success. Take time to come up with a product that appeals to more than your target audience. You will notice that you will spend less once your product becomes of high standard as opposed to offering poor quality.

Once you incorporate these methods into your digital marketing, you’re not only assured of success, but also a satisfied lot of customers who will play a huge role in your business’s growth.